The film was expected to be shot and released by May 2010 but eventually failed to proceed so swiftly. It was announced that Adith Arun, who played the lead role in Katha (2009) and Inidhu Inidhu (2010), would be paired opposite Regina Cassandra, who played the sister of Laila in Kanda Naal Mudhal. The five-member team - Narayanan, Arun, Sakthi, Manoj and Subash - decided that Narayanan would be the director. It was revealed that the story is about the happenings that take place in just 2.5 hours, mentioning that the story starts at 6.30 pm, exactly when the show starts at a theatre, and ends at 9 pm, when the show ends. In March 2010, details about the project became more clear and it was announced that a team of five assistant directors were to come together to produce a film, setting a company up named 'Team AD'. In February 2010, the makers of Maalai Pozhudhin Mayakathilaey (MPM) announced that they were going to host auditions to select a heroine and a road show was subsequently held for two days around colleges and popular hangouts in Chennai.
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